IONA JACKSON




freelance creative, strategist, and narrative director

working from brief right through to execution across brand, campaign, editorial, and experiential. enjoys script writing and development, and sometimes directs voiceovers too. also an ex-chef, having worked at st. john (london) and later as a private chef and caterer. part of the team at loyle carner x goma projects’ adhd cooking school. cooks once or twice a year aboard a historic scottish steamboat sailing the highlands and islands.


CONTACT
























SAMPLE RESUME




Recent Positions
Strategy Director 
Something Special Studios* 
(Feb 2026–)

Cultural Strategy Director 
DAZED Studio 
(Jan 2026)

Senior Creative Strategist 
Something Special Studios* 
(Nov–Dec 2025)

Creative Lead 
Heaps + Stacks 
(Jun–Nov 2025)



Brand PartnersNike
Instagram
Google
Adidas
New Balance
On Running

Moschino
H&M
Under Armour
JD Sports
size?
Foot Locker
Drake’s
Paul Smith
Coca ColaJordan
Target
Meta
Google
Healf
Depop
Dr. Martens
Levi’s
Sports Direct
Fraser Group 

A-COLD-WALL*
lululemon
Westfield
Clinique
Moncler




Agency PartnersSSS* 
BREAKS
Mørning
Dazed Studios
Broadwick Studios 160over90


OK COOL
Goma Collective
Ask One Question
Livity
Closer
Pulsar
XYZ
The Digital Fairy
All Corners
Trippin
Offbeat
Open
The Tenth Man
TATATA
Heaps + Stacks


Services
Creative Direction
Strategy Direction
Research
Copywriting
Scriptwriting
Storyboarding
Voiceover Direction


AwardsDr Martens ‘How to Break In’
Campaign of the Week 
Campaign Magazine




Press
‘Vestibulum Inceptos Gravida’, Ornare Review,
by Tincidunt Nisl
2024

‘Ullamcorper Faucibus (Congue) Euismod’, by Ligula Parturient, Bibendum Review Porta Libero
2023

Dictumst Tristique, Facilisis Magazine, Edition Two, Porta Libero
2021

Auctor Adipiscing Art Magazine, Porta Libero
2020

Sollicitudin Ornare Magazine,
Porta Libero
2020                  








Last Updated 24.10.31
SELECTED WORK






Nike—On AIR Exhibition @ Olympic Kit Launch
Palais Brongniart, Paris
Narrative Lead — Closer

Researching, relaying, and presenting the expansive story of the genealogy of Nike AIR – and the immense cultural shockwaves surrounding it; told step-by-step in full IRL immersion. 

Vogue Business Fashion Network Sneaker RUSSH






lululemon—2026 Cultural Insights Talk
London Cultural Strategy Director — DAZED Studio

Invited by DAZED Studio to forecast key cultural movements set to shape lululemon’s 2026/7 – culminating in leading a talk to sixty of the iconic sportswear brand’s EMEA marketing team at their brand symposium within their London HQ. 






H&M—2026 Cultural Calendar Strategy
Global Creative Strategy Lead — DAZED Studio

Forecasting the trends of 2026 in January 2025 to create a robust cultural activation calendar for the brand at global scale – complete with a selection of built out concepts now beginning their rollout.

WWD Schön! DAZED Notion 





Westfield—Future Studio, Westfield Days 2025
LondonCreative Strategy Director — Heaps + Stacks

From strategy to ideation, creative direction to execution: concepting, creating, and culturally programming a bold, impactful experiential event designed to explore the future of beauty across two separate weekends at London’s two major Westfield sites. 


Verge The Industry London Post Professional Beauty


Nike—Golf Repositioning
Global Senior Creative Strategist — BREAKS


Driving a new narrative, rich with razor-sharp winning mentality, to built a long-term strategy to reposition Golf at Nike. Concepting and writing from mission, vision, and position, right through to creative direction and campaign application examples, this comprehensive document now forms the basis for the future of Nike Golf. 




Healf—January Refresh
LondonSenior Creative Strategist + Narrative Lead — BREAKS

Concepting, developing, and delivering a bold campaign that broke away from the typical category confines of health and wellness, with a disruptive January cut-through campaign displayed across 600 of London’s OOH locations – all rich with bold, elevated visuals and IYKYK verbal attitude.




Nike x JD Sports—Dinner with David 
Starring Sandro Tonali and David Ginola
UK Narrative Lead — BREAKS

Storyboarding and scripting a hyper-localised format and vernacular to send this star-studded football short sky-high. Leveraging in-jokes and flexing a stealth-driven leak-to-market approach, at date of writing this remains JD Sports’ best performing organic social content of all time. 





Dr Martens—How To Break In
UK Narrative Director, Writer — BREAKS

Storyboarding and scripting a surreal campaign re-claiming the narrative surrounding Dr Martens’ key downside – their painful breaking in period –  by celebrating a bizarre range of seemingly mythical yet completely legit crowd-sourced boot breaking methodologies. 

*Campain Ad of the Day, Campaign Magazine

Campaign  Little Black Book  





Under Armour—JD Sports Womenswear Strategy
London Strategy Lead — Pulsar

Building a comprehensive research report and actionable strategy to provide Under Armour with a deep understanding of the JD womenwear consumer – enabling the brand to stand shoulder to shoulder with young women across all levels of sport. 



Adidas—Tennis Luxe
UK Narrative Lead — The Digital Fairy

Galvanising a nostalgia-rich campaign at the pre-eminent peak of tennis’ girly resurgence, employing an on-the-nose narrative system of double entendres – recreating luxe 80s print advertorial for a contemporary digital audience. Each visual asset – starring the likes of Maya Jama, Beebadoobee, and Elz the Witch – was accompanied by quippy text, going live across @adidas, @jdwomen, e-commerce sites, OOH, and in-store. 
 



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